At Response Media these days, we’re grateful.

We’re lucky to have courageous client partners who trust us to help them with their business challenges every day. When we apply our superpower of helping them build genuine connections with hard-to-find audiences through personalized, omnichannel journeys, we create real business results alongside our clients.

By integrating first, second, and third-party data, we create and activate the “moments that matter” where belief and behavior align, and where real brand growth happens. It’s the business results we achieved with our client partners that helped us earn the best-in-class agency award, Ad Age 2025 Data & Insights Small Agency of the Year – Gold.

Campaigns That Turned Insights into Impact

We’ve partnered with clients in CPG, pharma, and tech to unlock their growth by connecting data with human insight. A few highlights from the work Ad Age recognized:

• Xiidra

  We created the Xiidra insider program to help dry eye sufferers. Through surveys, education, and storytelling (with actress Julie Bowen), we shifted behavior from over-the-counter remedies to prescription treatment. Two-thirds of new members had never had a prescription before, 30% higher prescription fill rate, and Insider members were 2.5x as likely to stay on treatment after 11 months, driving massive growth for the brand.

• Horizon Organic
  For the holidays, we reimagined how Horizon could show up for its community by centering a campaign around one of Thanksgiving’s most essential ingredients, butter. The activation went beyond a contest; it gave consumers a fun, relatable way to connect with the brand during one of the year’s most meaningful family moments and drove occasion-based product growth.

• Sharpen by McGraw Hill

  To help Gen Z students turn a study app into a daily habit, we applied behavioral science to create email and push cadences timed to peak engagement moments, with supportive, segmented content aligned to academic milestones. The campaign drove nearly 60% growth in paid subscribers, higher engagement rates, and more “power users,” showing that when studying feels relevant and supportive, even the busiest students will stay connected.

Why This Recognition Matters

The Ad Age Small Agency Awards celebrate independent agencies delivering both standout creative and measurable business results. We’re honored to be recognized for the Data & Insights category because performance marketing is strongest when it blends data with empathy, when we not only understand consumers but also design experiences that help them overcome barriers, build confidence, and stay engaged.

As Response Media celebrates its 45th year, this honor marks both a milestone and a momentum-builder. We’ve expanded beyond our CPG roots into pharma and tech verticals, proving that a sound, empathetic behavioral science-led approach can drive lasting impact across industries. Looking ahead, we remain focused on what has always set us apart—helping brands connect with people in ways that matter and turning data into outcomes that improve lives.

Better through collaborative client partnerships.

Small but mighty. Insightful by design. Grateful. And just getting started.