The campaign was grounded in Response Media’s core strength: using behavioral insights and data-led strategy to drive meaningful consumer action. As a pioneer in performance marketing for over 45 years, we specialize in creating precision-targeted, emotionally compelling programs that convert attention into action.
This simple question prompted an Instagram giveaway, inviting followers to comment with their butter prediction for a chance to win a year’s supply. With email driving traffic to the post, the campaign turned scrollers into participants and surpassed engagement benchmarks. Email served as the campaign’s launchpad, activating Horizon Organic’s full active database.
In a season steeped in tradition, Response Media helped Horizon Organic cut through the holiday clutter with a campaign as smart as it was simple. By turning a humble stick of butter into a catalyst for conversation and connection, we transformed passive audiences into active participants—and reminded consumers that Horizon belongs at the heart of their holiday table. Grounded in a timely, consumer-first idea and executed with strategic precision, the campaign delivered standout engagement, a seamless multichannel experience, and ultimately exceeded client expectations.
