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WHITE PAPER: Closing the Measurement Gap in CPG
Today’s CPG marketers are expected to prove ROI across an increasingly fragmented retail landscape, but most lack the tools to do so. Despite massive investments in media and promotions, brands still struggle to tie those efforts back to sales outcomes. This white paper outlines Response Media’s retail-agnostic, data-driven measurement framework, a solution purpose-built to help CPG marketers connect media investments to verified purchase behavior, unlock…
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