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How Gen Z Views Money and The Impact on Your Marketing Strategy
A person's age is one of the most common predictors of variations in attitudes and behaviors. A better understanding of the formative experiences that shape an age cohort—and how they view money, as a result —can make a more significant impact on marketing. As we've shared previously, Gen Z is grabbing more attention as an audience, given their spending power and unique purchasing habits.
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What brands post on social says just as much, if not more, than other elements of the marketing mix
Financial uncertainty on the horizon gives way to credit unions on the rise
Utilizing consumer data is crucial for understanding and influencing consumer decisions
Digital marketing is constantly evolving, and keeping up with the latest trends and strategies is essential for staying ahead of the competition.
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