
Unleashing the Power of Data
Unleashing the Power of Data: Unlocking CPG Marketing Success In today’s fast-paced consumer packaged goods (CPG) industry, marketers must constantly seek ways to optimize their marketing efforts and drive better results. An excessive amount of data is created daily; in fact, more than 2,500,000,000,000,000,000 bytes (or 2.5 quintillions) of data are created each day. With the ever-increasing availability