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Ideas that move the marketing needle.
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Marketing Fundamentals in Times of Uncertainty

Why it’s helpful to reassess goals and techniques when the market environment changes drastically
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5 Ways Financial Institutions Market to Millennials & Gen Z

Tailoring marketing tactics to the characteristics of each generation
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Why You Need a Customer Advocacy Program for Your Brand

Customers now expect more tailored, personal, and human approach to engaging with brands
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How Gen Z Views Money and The Impact on Your Marketing Strategy

A look at how this generation spends, saves, and shapes market trends
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Understanding How the Gen Z Mom Shops

Understanding Gen Z shoppers is vital to brands for today, not just for the future
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How to Maintain a Cohesive Brand Voice on Social Platforms

What brands post on social says just as much, if not more, than other elements of the marketing mix
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Bold conversations at the intersection of data, innovation, and human connection.

How We Turned Human Behavior Into Award-Winning Healthcare Marketing

In this episode we reveal the behavioral science and strategy behind Response Media’s award winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2X patient persistence through data-driven empathy.
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DR. ALVIN
GLAY
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