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  • Insigths

Category: Retail & eComm

Ideas that move the marketing needle.
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The Power of FOMO Marketing  

This highly effective tactic makes your targeted audience feel they must act NOW
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New DTC Programs Get Big Boost from Paid Social Media

Knowing the pros and cons of paid vs. organic social
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How to Convert Your New Buyers to Loyal Consumers

With any uptick in new customers, you may be wondering where they came from and how to keep them
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5 Ways Financial Institutions Market to Millennials & Gen Z

Tailoring marketing tactics to the characteristics of each generation
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How Gen Z Views Money and The Impact on Your Marketing Strategy

A look at how this generation spends, saves, and shapes market trends
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Understanding How the Gen Z Mom Shops

Understanding Gen Z shoppers is vital to brands for today, not just for the future
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The Truth about Cancel Culture

How your brand can avoid the pitfalls of a trend that's here to stay
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Spending Across the Generations Part 3: How the Gen Xers Shops

Continuing our series as we look at nuances of generational trend shifts
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Spending Across the Generations Part 2: How Millennials Shop

A second part to our series looking at generational and market divides
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Spending Across the Generations Part 1: How Gen Z Shops

Launching our new mini series to analyze the spending habits of each generation
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