Why You Need a Customer Advocacy Program for Your Brand
Customer advocacy programs are popping up within CPG brands all around the globe, and for good reason. Customer advocacy prioritizes customer relationships over traditional marketing techniques, which can be seen as out of touch with customer values. Gone are the days when a brand could rely exclusively on traditional customer satisfaction research.
How Gen Z Views Money and The Impact on Your Marketing Strategy
A person’s age is one of the most common predictors of variations in attitudes and behaviors. A better understanding of the formative experiences that shape an age cohort—and how they view money, as a result —can make a more significant impact on marketing. As we’ve shared previously, Gen Z is grabbing more attention as an audience, given their spending power and unique purchasing habits.
Understanding How the Gen Z Mom Shops
While Gen Z is the youngest age cohort, they deliver significant impact. Gen Z comprises over 90 million people in the United States; they are just now coming into prime spending years as parents. And as it turns out, Gen Z moms hold the purse strings for much of the household spending.
How to Maintain a Cohesive Brand Voice on Social Platforms
Lots of effort and money is spent on what to say on social media, but not nearly as much on how to say it. Brand voice is an essential element, regardless of whether a brand is B2B, B2C, or DTC. Ideally, companies build their brand voice on social platforms to distinguish themselves from other similar brands.
How the Credit Union Industry Can Benefit from Data-Led Marketing
The financial landscape credit unions face today is one of ever-changing uncertainty. Likely, credit unions will need to navigate a slowdown of the economy despite years of record growth. Uncertainty breeds opportunities, however, and this is not a time for credit unions to hold back their marketing. It’s time for credit unions to be smarter about their marketing.
Segmentation in the Financial Services Industry
Customer segmentation is increasingly becoming an indispensable part of financial services marketing. Yet, there is quite a bit of confusion and learning needed within the industry. Perhaps this is because every financial services company has their unique marketing requirements and goals. A better understanding of these audiences, their key shared attributes, and creating targeted communication strategies is where segmentation plays a vital role.
The Truth about Cancel Culture
The word “cancel” is derived from Latin, meaning to “cross out something written” by marking it with crossed lines. Since that time, cancel has more widely become “to make void; revoke; annul”. In the past few years, however, the word cancel has taken on a new life of its own in reference to popular culture, brands and politics: Cancel Culture.
Integrating Your Email Strategy with Mobile
According to eMarketer nearly three-quarters of marketers using email say it is either a good or excellent marketing channel. Email is the backbone of an effective communications strategy regardless of your business. Despite the power of email, alone, it is not enough. To best engage your audience, marketing campaigns must be built on a unified strategic approach using email and mobile as the foundation.
25 Stats that Prove Why Brands Should Use Email Marketing
Marketers have more tools to reach customers than ever. New platforms and channels allow for a greater variety of ways to interact with people. Even with all of these new channels, platforms, technology, and data, one channel continues to perform for marketers…Email. Why? Because it works. Don’t just take our word for it.
Spending Across the Generations Part 3: How the Gen Xers Shops
The process of understanding shoppers is a critical one. Knowledge about who is shopping, what is important to them, and how they buy is of enormous value. To help, we created the Spending Across the Generations series to help marketers take advantage of current opportunities. This post discusses the spending habits of Gen Xers.