Spending Across the Generations Part 2: How Millennials Shop
The process of understanding shoppers is a critical one. Knowledge about who is shopping, what is important to them, and how they buy is of enormous value. To help, we created the Spending Across the Generations series to help marketers take advantage of current opportunities. This post discusses the spending habits of Millennials in the current market.
Spending Across the Generations Part 1: How Gen Z Shops
The process of understanding shoppers is a critical one. Knowledge about who is shopping, what is important to them, and how they buy is of enormous value. To help, we created the Spending Across the Generations series to help marketers take advantage of current opportunities. This post discusses the spending habits of Gen Zers.
Five Best Practices for Your Holiday Email
Before Santa Claus comes to town, before the eight crazy nights of Hanukkah, and before lighting a single Kwanzaa candle, season’s greetings of all kinds fill our inboxes. How full? We estimate between 3.6 and 4.4 TRILLION business emails are sent and received between Thanksgiving and Christmas.
How to Optimize Retail Email Frequency
Most email inboxes are chaotic, unorganized, and crowded. Just take a peek at yours right now (we’ll wait right here). See what we mean? Industry projections estimate more than 347 billion emails have been sent and received each day this year, and that figure is expected to grow to almost 392 billion daily emails in 2026.
Keeping the Creepy Out of eCommerce Personalization
The desire to deeply understand consumer, shopper, and buyer behavior and deliver on people’s needs is at the core of marketing. The introduction and subsequent improvement of technologies to aid in this understanding now allow marketers to get more personal and provide sharper eCommerce efforts.
Q & A with Chief Strategy Officer, Dr. Alvin Glay
With more than 20 years’ experience crafting and leading data-driven growth strategies, Dr. Alvin Glay is home at Response Media as Chief Strategy Officer. We sat down with him to ask several questions about his career, his return to Response Media, and how he approaches his position.
Why DTC eCommerce Makes Sense For Your Brand
Before diving into why DTC eCommerce makes sense for your brand, here’s our DTC definition: when brands sell to their end customers without selling through a retailer, distributor, wholesaler, or other outlets. DTC eCommerce bypasses traditional practices and allows a brand to take control of the consumer experience by selling directly to their customers.
How Reality Is Changing for Destination Marketers
Destination marketers have long struggled to tell their story in a way that brings each location to life. Instead of selling products or services, they sell an experience, which is often hard to capture unless you’re able to, well, visit. Generating interest for places people have never been to makes this type of marketing a significant challenge.