How to Incentivize Consumers with Low Value Offers
Low value does not mean no value. Incentives such as coupons, priority access to purchase, branded merchandise, and customer spotlights can entice consumers without costing your brand very much.
How to Choose Between a Welcome Series & a Singular Welcome Email
First impressions are crucial for any brand. A vital piece of your brand’s marketing campaign should be the use of welcome emails to help make the initial impression a memorable one. Did you know 74% of new subscribers expect to receive a welcome email? Why not take advantage of those expectations and offer the best experience possible?
How to Write Effective, Compelling CPG Email Copy
By now, no one is questioning the value of an email marketing program. It builds and sustains brands by making and keeping loyal consumers to drive trial, sales, and household penetration. What we have seen questioned is how to go about writing effective email copy for CPG.
Why Diversity Matters in Your Marketing Strategy
Your consumer audience is made up of people from various backgrounds, races, ages, genders, and other demographic factors. If your strategy is being developed by a person or group of people who isn’t as diverse, you are going to miss opportunities to truly connect or – worse yet – find opportunities to alienate sections of your audience.
Why Accessibility Matters in Email Marketing Development
In addition to considering timing, deliverability, and inbox placement, it is crucial to evaluate how accessible our content is. By considering subscribers with visual, cognitive, physical, or neurological disabilities, you can be sure your content is received well by as many recipients as possible. With 15% of the global population reporting some kind of disability, it is ethically questionable and economically dangerous to leave these consumers behind.
Quality vs. Quantity With Email Database Size
While marketers have more tools to reach customers than ever, email remains a critical channel to connect. Building a robust email strategy is one of the cornerstones of a successful marketing campaign. When reviewing the size of a brand’s email database, many ask themselves the age-old question: “Quality versus quantity?”
How Going Dark Affected Your Brand
COVID-19 has affected every industry, though not equally. Transportation and hospitality organizations are scrambling to navigate what comes next. Some CPG manufacturers are experiencing record demand, while others are facing a lack of orders.
Google AdWords Best Practices to Optimize Your PPC Campaigns
Paid search has the potential to deliver high-quality, self-vetted, extremely interested traffic straight to your website. How well you manage your Google AdWords account will determine whether the clicks you generate are a good value for your brand’s money.
Marketing Fundamentals in Times of Uncertainty
In times of uncertainty, crisis, or economic downturn, it can be hard to determine how best to utilize your resources to market effectively to clients and customers. Between personnel, changing strategies, and shifting customer expectations, there can be a lot of moving parts.
5 Ways Financial Institutions Market to Millennials & Gen Z
Throw traditional marketing out the window, because Millennials and Gen Z want more from financial institutions. They demand personalization based on their specific needs and attributes, and they won’t settle for a one-size-fits-all approach.