Differences Between First-Party Data & Earned Data
As marketers, we understand the importance of useful, actionable consumer data (such as consumer behavior, social media activity, online purchases, and preferences). It allows you to connect with consumers most effectively, driving behavior and engendering trust.
How to Create a First-Party Data Strategy for CPG Brands
Today more than ever, creating a first-party data strategy for CPG brands is a must-have. No other path allows high-quality, long-term value creation and puts CPG brands in charge of their own destiny.
How to Convert Your New Buyers to Loyal Consumers
Thinking beyond the typical approach to customer loyalty in this new era will allow you to reach customers where it counts, create repeat buyers, and establish loyalty in a time when both companies and consumers are more fickle than ever.
Discussing Live Text Versus All Images in Marketing Emails
If you’ve ever been in the all-image or live-text email debate, you know everyone has their preference. We wanted to break through the noise, so we sat down with Heather Harshman (Art Director) and Chris Hodge (Senior Frontend Developer) to dig into the pros and cons of each option.
Why Streaming Services Are Essential to CPG Brands
We are living in what will be known as the Golden Era of Streaming. The digital age has delivered an abundance of entertainment options at our fingertips, but nothing has captured attention like the various options for streaming media.
Helping CPG Companies Build DTC Relationships
It’s 2020 do you know where your customers are? It seems like a simple question, and perhaps an unneeded one at this point. However, many consumer packaged goods (CPG) brands still struggle to answer this critical question.
What the Average Couponer Looks Like
Deals on consumer goods have been around for as long as people have been buying and selling, but finding a way to get your discounted product in front of customers is never easy. Coupons are the most popular way to share deals with customers, but what does the data tell us about who actually uses them?
Birthday Emails for Retail, CPG and B2C Customers
Birthdays are fun, exciting time of celebration. It is a day we all celebrate another year of life, the one day in which we all expect a little bit of extra attention, well wishes, and gifts. For your business, birthdays are a chance to engage with consumers on a personal level by sending a birthday email. By merely acknowledging this personal milestone, you are showing your subscribers you care.
Reactivation Emails: The Cost-Effective Way to Retain Consumers
Many brands focus solely on acquisition to improve sales and ROI. They often put large amounts of money into acquiring new consumers but spend a much smaller amount of resources on maintaining a relationship with existing consumers. Research has shown 65% of a company’s business comes from existing customers. Which is why incorporating a reactivation series into your email strategy is important.
How Giveaways Are Hurting Email Programs
On the surface, the use of giveaways to generate new subscribers into an email database seems like an easy solution. While it is true a giveaway will likely give your brand a boost in the number of subscribers, it is also true those subscribers are less likely to become engaged, quality subscribers.