Response Media Wins 2021 Gold Hermes Creative Award
Response Media, a data-led digital growth and performance marketing agency, has earned a Gold Award from the Hermes Creative Awards. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional materials and emerging technologies.
Best Practices for Brand Reactivation Emails
The email inbox can be a crowded place. Many personal and commercial messages vie for a customer’s attention, and it’s easy for your marketing emails to go unopened for weeks or months at a time. When this happens, it’s time for a reactivation series.
The Power of FOMO Marketing
We’ve all been scrolling through our inboxes when we stop and open because of a subject line similar to: “TODAY ONLY! Our biggest sale of the year.” Even those of us who are intimately familiar with FOMO (fear of missing out) marketing fall for it, and it’s no accident.
Crafting a High-Performing Registration Form
Enter the sign-up form. It’s a simple concept on the surface: incentivize people to register with your brand and ask for their name and email address. But, given this is an excellent opportunity to gain reliable first-party data from your audience, you’ll need to think strategically about what information you want.
Facebook: Friend or Foe?
Even if you are brand new to marketing, you’ve most likely heard about Facebook’s lackadaisical attitude toward policing the content on their platform. Long past the time when Facebook should have stepped in regarding hate speech and misinformation, the tipping point for brands came in summer 2020.
The Five Pillars of Successful CRM
Whether you are just starting or already have a well-established CRM program, these five pillars are an extensive roadmap to help you reach your goals. Whether you are just starting or already have a well-established CRM program, the Five Pillars of Successful CRM is an extensive roadmap to help you reach your goals
New DTC Programs Get Big Boost from Paid Social Media
Since the coronavirus outbreak in March of 2020, companies of all sizes have been forced to reckon with a new paradigm of how to get their products to consumers. The fact that fewer people shop in traditional brick-and-mortar stores and say they will continue to do so, has executives accelerating direct-to-consumer (DTC) programs.
The Luxury Beauty Consumer & How to Win Them Over
Considering the global beauty industry is a $532 billion business, it should come as no surprise that luxury dermatology and cosmetology consumers are a diverse group.
The Value of Data-Led Marketing for CPG
As we’ve discussed previously, there is significant untapped value for CPG brands to leverage data to enhance marketing tactics. The most successful CPG brands currently use data on the front and back end of marketing activities. Data-driven measurement helps better analyze initiatives and predict the success of future activities.
Amazing Examples of Kinetic Emails for CPG Brands
Believe it or not, the first emails were sent back in the 1970s. Since then, email marketing has changed dramatically. By 2021, the number of emails sent per day worldwide is expected to grow to almost 320 billion. While email marketing looks considerably different than it did 50 years ago, the challenge for brands remains the same: to stand out in a crowded inbox and drive action.