Driving Gen Z Loyalty with Email: 5 Things You Need to Know
Born between the late 1990s and early 2010s, Gen Z is the first generation to grow up with the internet and social media, and they are also the most diverse generation in history. Gen Z represents a dynamic and influential demographic that cannot be ignored, as Gen Z’s earnings are set to hit $33 trillion by 2030 and account for more than a quarter of all global income.
5 CRM Trends to Watch in 2023
Understanding your audience at the micro and macro level fundamentally changes the way you reach out to them and the way they interact with your brand. The effects of the pandemic, technological advancements in automation and customer data acquisition, and big tech’s collective privacy push have had tremendous influences on the direction of CRM going into next year.
Do This Not That: 5 Ways to Use AI in Your Marketing
Artificial intelligence can enhance your marketing efforts. But, navigating the world of AI can be incredibly daunting for marketers, as an ever-changing array of trends and approaches can lead to costly mistakes.
Response Media Launches First-Ever Carbon Neutral Email Service
Atlanta-based independent, data-led digital marketing agency, today announces the launch of the first Carbon Neutral Email marketing solution ever offered. This service allows a brand or company to offset the carbon produced by every marketing email they send, making each campaign fully carbon neutral.
Thinking Beyond A/B Testing
It’s difficult to know if you’re reaching your marketing goals if you aren’t continually testing. Testing is necessary to make educated marketing decisions. To get started, you need a strategy that includes your measurable testing question, your baseline KPI, the variables you’re changing, what you aim to achieve, what you need to control for, and the testing settings.
Form Optimization & Improving the Value of CRM Programs
In our previous forms blog post (How to Craft High-Performing Registration Forms), we delved into the most effective form fields, design elements, and UX experience to implement in your brand’s initial sign-up form. Now that you have the basics down, we’re taking a deeper dive to explore ways to optimize your existing form, which in turn can improve the value of your CRM program.
Who’s Most Impacted by Eliminating Third-Party Identifiers
The digital marketing world is becoming even more complex: 62% of customers prefer personalized products and services, but almost the same number (61%) feel like they’ve lost control over how companies use their data, according to 2020 Salesforce research.
Multi-Channel CRM & Integrating Conversational SMS with Email
As marketers, we know CRM is a great tool for email communications. However, integrating communications by utilizing conversational SMS and email provides value for customers and prospects while producing valuable data for brands. Conversational SMS grants brands a unique opportunity to engage with customers and prospects on a platform they typically have handy—their mobile phone—in a way they communicate daily—text messaging.
What the Colorado Privacy Act Means for Your Brand
With the passing of the Colorado Privacy Act, or CPA, Colorado becomes the third state in the country to enact digital privacy legislation following the sweeping European data privacy reforms of the GDPR. Additionally, more than 20 states have introduced data privacy bills for debate.
Response Media & Voxie Enter Marketing Partnership
Today, Response Media (top data-led marketing agency in Atlanta) and Voxie (the leading conversational text marketing platform) announce their partnership to evolve brands’ SMS messaging to a more valuable and conversational relationship via text marketing.