Marketing Non-Essential Products & Services to Consumers During a Pandemic

The COVID-19 pandemic has caused global disruption at an unprecedented scale. Financial experts predict that some industries, such as travel and retail, will not see a rebound until 2021, with many businesses forced to close before then. Though demand for essential goods has remained steady, the impact on non-essential products and services (such as alcohol, retail, entertainment, and travel) has been severe. 

To explore the reality of marketing non-essential products and services in a time of uncertainty, Response Media organized a panel of stellar cross-industry experts. The Marketing Non-Essential Products & Services to Consumers During a Pandemic webinar focused on consumer engagement trends, shifts in marketing strategy, measuring consumer sentiment and response, and recommendations and best practices for tactical channel strategy. 

Experts from across industries shed insight on the unique situation marketers find themselves in today. Content tone and sourcing, how to walk the line between empowering and empathetic, scrappy, proactive marketing to consumers, and how to transition better into digital and the benefits were among the topics discussed in detail.  

Is your organization in the midst of figuring out the new business climate? Check out our expert analysis to be better informed and better prepared to thrive in the current environment. 

Meet the Panel

• Greg Bowman – Marketing Director | Atlanta Flooring Design
• Shannon Delaney – VP Marketing | Dinova
• David Fontanez – Director, Digital Media Consulting Services | PWC
• Anika Howard – Vice President, Brand Marketing and Digital at Foxwoods Resort Casino
• Damon Owlia – Partner | Waterwell Films