Data-Centric Digital Media & Email Marketing

At Response Media, we believe leveraging data to better understand consumers creates the ability to build deeper relationships, improve retention, and accelerate advocacy. A key component to our behavioral science-based approach to data-led marketing is automated online dashboards. These dashboards show the metrics you need in real-time to supercharge growth and create more value for your brand.

PAID MEDIA DASHBOARD

Go beyond media platforms metrics. Connect paid media metrics to business metrics in real-time to understand how your marketing is driving business results allowing you to:

  • Optimize media mix and channel strategy
  • Improve your marketing return on investment
  • Lower your customer acquisition cost

CRM DASHBOARD

Gain insights beyond basic CRM engagements metrics such as opens and clicks. Get real-time consolidated customers insights allowing you to:

  • Develop personalized CRM communication strategy
  • Identify and build seed audience for media targeting
  • Accelerate customer advocacy to acquire more highly engaged customers

SHARE GROWTH ANALYSIS

Get real-time insights into how your marketing is:

  • Helping your brand increase market share and household penetration
  • Protecting share and stealing share from your competitors
  • Churn analysis to reduce customers attributions and improve LTV

LEAD QUALITY DASHBOARD

Go beyond basic lead volume and CPL metrics. Get real-time insights into which marketing channels is driving high quality leads to allow you to:

  • Optimize your marketing investments by dentifying which channels, placements and source is driving high quality leads
  • Increase your close rate to achieve your topline revenue target
  • Lower your customer acquisition cost to improve marketing return on investment

BENEFITS OF REAL-TIME ONLINE DASHBOARD

  • Real-time and consolidated dashboard with all your marketing data in one place to gain insights and optimize your marketing strategy
  • Deeper insights beyond digital metrics connecting marketing to business results, allowing you to optimize and maximize marketing return on investments
  • Leverage AL and On-demand data science support for deeper insights such as cohort, LTV analysis, churn and more for improve marketing performance
  • Save time analyzing data with Interactive reports and charts

DASHBOARD TYPES:

PROVEN CLIENT SUCCESS

For more information, email us at

contact@responsemedia.com.

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