Brooke Spratling
October 11, 2023 7 months ago
(2)Response Media and Reckitt/Mead Johnson Nutrition Forge Strategic Partnership to Support Enfamil Medical Marketing as Media Agency of Record
[ATLANTA, OCTOBER 4, 2023] — Response Media, a leading agency in the data-led marketing space, is thrilled to announce an extension of our partnership with Reckitt/Mead Johnson Nutrition (MJN), as Media Agency of Record for MJN’s US medical marketing for iconic brands, including Enfamil and Nutramigen. This collaboration extends the alignment between two industry leaders to drive innovation and excellence in the evolving marketing landscape in the healthcare provider (HCP) community. The collaboration between Response Media and Reckitt/MJN’s Medical Marketing team is poised to evolve both strategic and data-driven marketing solutions in the Medical Marketing space.
The partnership also leverages the strengths of Response Media’s cutting-edge marketing strategies with Reckitt/MJN’s ambition to evolve how healthcare providers can provide the best care for expecting and new parents. The combined forces aim to redefine how healthcare professionals (HCPs) and new parents alike are educated and informed about infant nutrition.
Josh Perlstein, CEO of Response Media, expressed his enthusiasm about the growing partnership stating, “We are delighted to join forces with the most respected and top infant formula brands in the US, and help Reckitt/MJN’s Medical Marketing team carry out their vision of beneficial partnerships with HCPs and patients. This collaboration aligns seamlessly with our commitment to creating innovative HCP solutions and delivering unparalleled value to both our health clients and their HCP stakeholders. Together, we will evolve how innovative communication platforms empower HCPs to be the most informed about infant nutrition, get the most value from MJN, and help HCPs provide the best care to their patients.”
Joshua Cierski, Team Lead for Consumer and Medical Media at Reckitt/MJN, echoed Perlstein’s sentiments, saying, “The synergy between Response Media and Reckitt/Mead Johnson Nutrition is truly exciting. Our team is eager to combine our marketing expertise with Response Media’s deep understanding of the infant formula landscape. This partnership will elevate our capabilities in delivering targeted and impactful medical marketing campaigns which will best educate HCPs to make a real difference in how they can help new parents.”
About Response Media:
Response Media is an Atlanta-based leading digital marketing agency specializing in performance marketing for brands looking for effective growth using the power of data-led, relevant, personalized, value-based relationships. With a focus on innovation and strategic thinking, Response Media consistently delivers exceptional marketing outcomes across various industries including healthcare, CPG, retail, finance, and travel.
About Reckitt
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Mead Johnson Nutrition:
Mead Johnson Nutrition was acquired by Reckitt in 2017, merging the two company’s commitments to innovation and science to continue fueling advancements in pediatric nutrition. Today, the nutrition business continues to drive innovation from its Evansville, IN site and is trusted by parents and healthcare professionals all over the world to support developing minds and bodies. We’re committed to ensuring that every mom and every baby has a healthy start.
About EnfamilEnfamil’s full product portfolio is formulated to provide optimal nutrition for infants and children through every stage of development. Their dedication to science and innovation remains vital to both their product portfolio and mission by using leading-edge technologies, a highly specialized team, and expert collaborations to benefit pediatric populations around the world. Today, the Enfamil brand is trusted by parents and healthcare professionals through their passion for innovation and delivering high quality products.