Building Brand Loyalty Through Transparency

Our CEO, Josh Perlstein, had an article published on Cision.com discussing the power of being transparent about your brand with consumers to build loyalty.

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?

Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites. They also rarely provide additional information (such as the source of the raw materials or where the brand stands in terms of sustainability and the environment). Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Read the full Cision.com article here.