Mastering Metrics

Join us for an engaging webinar session where we dive deep into the intricacies of leveraging first-party data and CRM programs to accelerate CPG growth and build deeper customer engagement. In this information-packed session, we’ll unravel the secrets behind measuring effectiveness to help you make better informed investment decisions.

Through expert insights and real-world examples, attendees will:

  • Learn how to effectively measure the growth and success of your first-party data initiatives and CRM programs.
  • Understand the key metrics that truly matter in assessing the performance of your strategies.
  • Discover techniques to maximize customer engagement and drive brand loyalty through CRM programs.

This is a unique opportunity to gain valuable insights, actionable strategies and, practical tips from industry experts who have first-hand experience in building some of the CPG world’s most successful initiatives.

Hosted by:

Ami Sirlin

Chief Client Officer
Host

Share our conversation:

Featured Panelists

Panelist

Christine Foster

VP, Media Operations
Panelist

Michael La Kier

VP, Brand Development
Panelist

Ricky Busby

Director, Data-Driven Marketing
Panelist

Dr. Alvin Glay

VP, Growth & Insights

Who can gain insights from this webinar recording?

  • Brand Marketers
  • Agency Media Strategists
  • Media Buyers and Researchers
  • Analytics Professionals
  • CPG Marketers

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