
Join us for an engaging webinar session where we dive deep into the intricacies of leveraging first-party data and CRM programs to accelerate CPG growth and build deeper customer engagement. In this information-packed session, we’ll unravel the secrets behind measuring effectiveness to help you make better informed investment decisions.
Through expert insights and real-world examples, attendees will:
- Learn how to effectively measure the growth and success of your first-party data initiatives and CRM programs.
- Understand the key metrics that truly matter in assessing the performance of your strategies.
- Discover techniques to maximize customer engagement and drive brand loyalty through CRM programs.
This is a unique opportunity to gain valuable insights, actionable strategies and, practical tips from industry experts who have first-hand experience in building some of the CPG world’s most successful initiatives.
Hosted by:
Ami Sirlin
Chief Client Officer


Share our conversation:
Featured Panelists

Christine Foster
VP, Media Operations


Michael La Kier
VP, Brand Development


Ricky Busby
Director, Data-Driven Marketing


Dr. Alvin Glay
VP, Growth & Insights

Who can gain insights from this webinar recording?
- Brand Marketers
- Agency Media Strategists
- Media Buyers and Researchers
- Analytics Professionals
- CPG Marketers


