Data-Centric Digital Media & Email Marketing

Understanding the Impact of iOS15 on Your Email Results

Understanding the Impact of iOS 15 on Your Email Results

The fall 2021 update to Apple’s mobile OS, labeled iOS 15, has significant privacy-focused features for users while making marketers’ jobs a little more complex. An opt-in feature called Mail Privacy Protection is of particular interest to email marketers, as it affects the usefulness of one of the most basic tools of data capture. And