Data-Centric Digital Media & Email Marketing

Top 5 Things Marketers are Missing in their Chatbot Strategy

Top 5 Things Marketers Are Missing in Their Chatbot Strategy

  Chatbots have recently emerged as one of the biggest innovations in marketing technology. 48% of internet users in the US said they have engaged with an artificial intelligence chatbot when contacting a company (eMarketer). While the prevalence in use is growing, chatbots have not emerged without causing consumers frustration. The issue is not in chatbots