FOOD FOR THOUGHT

Ideas that move the marketing needle.
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What the Average Couponer Looks Like

A look at the current demographics and value proposition

Birthday Emails for Retail, CPG and B2C Customers

Connect with your consumers while making a positive impact on their special day

Reactivation Emails: The Cost-Effective Way to Retain Consumers

What to consider when creating an effective reactivation strategy

How Giveaways Are Hurting Email Programs

Giveaways seem like a simple solution, but may not be the best for your brand

How to Incentivize Consumers with Low Value Offers

A quick refresher on effectively marketing a low value offer

How to Choose Between a Welcome Series & a Singular Welcome Email

A bad first impression can ruin any potential relationship, while a good one can create a loyal audiences
Bold conversations at the intersection of data, innovation, and human connection.

How We Turned Human Behavior Into Award-Winning Healthcare Marketing

In this episode we reveal the behavioral science and strategy behind Response Media’s award winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2X patient persistence through data-driven empathy.

MEET THE HOST

DR. ALVIN
GLAY
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