A leading park and resort destination needed to acquire and engage highly qualified buyers for its timeshare properties. The brand challenged Response Media to create and execute a digital media strategy to cost-effectively acquire high-net worth individuals with children in household to buy properties.
To reach the target audience, Response Media used its
Relationship Marketing System™ to develop a buyer
segmentation strategy to determine the segments most receptive to the offer. Response Media then implemented a digital media strategy consisting of targeted digital and direct media combined with email marketing to acquire prospective buyers from the key audience segments.
Result
- 250% INCREASE
in ROAS - 2x EMAIL OPEN RATE