Data-Centric Digital Media & Email Marketing

Timeshare Buyer Acquisition Campaign Yields 5:1 ROI

Challenge

A leading park and resort destination needed to acquire and engage highly qualified buyers for its timeshare properties. The brand challenged Response Media to create and execute a digital media strategy to cost-effectively acquire high-net worth individuals with children in household to buy properties.

Solution

To reach the target audience, Response Media used its
Relationship Marketing System™ to develop a buyer
segmentation strategy to determine the segments most receptive to the offer. Response Media then implemented a digital media strategy consisting of targeted digital and direct media combined with email marketing to acquire prospective buyers from the key audience segments.

Result

  • 250% INCREASE
    in ROAS
  • 2x EMAIL OPEN RATE