Response Media :
Today’s CPG marketers are expected to prove ROI across an increasingly fragmented retail landscape, but most lack the tools to do so. Despite massive investments in media and promotions, brands still struggle to tie those efforts back to sales outcomes. This white paper outlines Response Media’s retail-agnostic, data-driven measurement framework, a solution purpose-built to help CPG marketers connect media investments to verified purchase behavior, unlock…
For years, marketers have relied on traditional approaches and secondary research. But formulaic strategies fail to capture the real patient experience. Primary behavioral research combined with decision-science frameworks offers a more effective way to engage patients and influence behavior at key moments in their journey.
