What the Colorado Privacy Act Means for Your Brand
With the passing of the Colorado Privacy Act, or CPA, Colorado becomes the third state in the country to enact digital privacy legislation following the sweeping European data privacy reforms of the GDPR. Additionally, more than 20 states have introduced data privacy bills for debate.
The Value of Data-Led Marketing for CPG
As we’ve discussed previously, there is significant untapped value for CPG brands to leverage data to enhance marketing tactics. The most successful CPG brands currently use data on the front and back end of marketing activities. Data-driven measurement helps better analyze initiatives and predict the success of future activities.