5 CRM Trends to Watch in 2023
Understanding your audience at the micro and macro level fundamentally changes the way you reach out to them and the way they interact with your brand. The effects of the pandemic, technological advancements in automation and customer data acquisition, and big tech’s collective privacy push have had tremendous influences on the direction of CRM going into next year.
Multi-Channel CRM & Integrating Conversational SMS with Email
As marketers, we know CRM is a great tool for email communications. However, integrating communications by utilizing conversational SMS and email provides value for customers and prospects while producing valuable data for brands. Conversational SMS grants brands a unique opportunity to engage with customers and prospects on a platform they typically have handy—their mobile phone—in a way they communicate daily—text messaging.
Best Practices for Brand Reactivation Emails
The email inbox can be a crowded place. Many personal and commercial messages vie for a customer’s attention, and it’s easy for your marketing emails to go unopened for weeks or months at a time. When this happens, it’s time for a reactivation series.
The Five Pillars of Successful CRM
Whether you are just starting or already have a well-established CRM program, these five pillars are an extensive roadmap to help you reach your goals. Whether you are just starting or already have a well-established CRM program, the Five Pillars of Successful CRM is an extensive roadmap to help you reach your goals