Data-Centric Digital Media & Email Marketing

Will Consumers Switch to a Transparent Product?

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A major focus for CPG brands is how to get consumers to switch from a competitor’s brand to theirs. In our Transparency Consumer Survey, we identified that transparency content affects brand switching.

Moreover, Gen X Males will switch to transparent brands 23% more than Millennial Males.

Consumer brands should use transparency content to differentiate themselves from their competitors and capture consumers already purchasing similar products.

Find more insights and recommendations in the full report: Transparency Content and the Consumer Journey.