Response Media
October 8, 2021 3 years ago
(0)Friday, October 8th, 2021 — Response Media – an Atlanta-based independent, data-led CRM agency that works with the world’s leading companies to achieve optimal growth between brands and their audiences – today announces two new hires to align with its continued national growth and client acquisition.
Response Media has been at the forefront of successful and inclusive data-led marketing for 40 years. The agency is known as one of the most established digital forward performance marketing agencies in North America, having developed world-class, first-party data collection and CRM strategies for global clients, including Disney, Danone, Procter & Gamble, and Coca-Cola, among others.
Given its reputation within the digital marketing industry, Response Media is attracting an influx of new clients and top talent as companies and consumers alike prepare for the upcoming phase-out of third-party cookies and an increase in user privacy protection. This year alone, the agency has seen a 20% revenue increase as well as a 15% jump in talent acquisition.
The new agency hires include:
- Candice Lunn – Hired as a Client Strategy Manager responsible for overseeing agency clients, managing high-level client relationships, and developing data-led CRM strategies to support account goals. Candice is a true strategy expert especially in the consumer and food retail markets, previously managing accounts including US Foods, H-E-B Grocery, Kinds Food Markets, and Vallarta Supermarkets.
- Trevór Collins – Hired as a Senior Campaign Manager responsible for leading the success of client campaigns across the agency and will play a key role in optimizing paid search and social, lead generation, and acquisition email campaigns. Trevór is an experienced advertiser with a demonstrated history of success, previously running paid social for the Coca-Cola Company at IPG Mediabrands.
“We are thrilled to welcome Candice and Trevor as we expand Response Media’s client and development teams to match our accelerated growth and maintain the agency’s position as a leader in first-party data and CRM practices,” said Josh Perlstein, CEO of Response Media. “As the digital and consumer privacy data landscape continues to dramatically change, we are steadfast on bringing in the right people to provide our clients in the digital media and email marketing space with the most innovative service and strategies to keep them ahead of trends and deliver optimal results.”
For more information about Response Media and its client offerings, please click here.