Multiple industries and areas of expertise represented, but common threads between all – we work best as a partner to brands that want trust-based email relationships with their customers, believe in using data to make marketing work better, have clear revenue-based objectives, and are committed to ongoing optimization.
Response Media specializes in catapulting brands within the digital realm in five industry types:
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Infant Formula Global Leader
Consumer Acquisition and Global Strategy
Consistently acquires over 50% of the US new mom market every year -
Leading workforce payment provider
Acquisition Targeting Owners/CEO’s
Scaled reach 5x and exceeded benchmark by 175% -
Financial Services Leader
Private Wealth Customer Acquisition
Improves email open rates to 65%+ -
Prilosec OTC
Generate Product Trial
Performance-based media & sampling drives purchase by +40%
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Marzetti Kitchens
Social Content Strategy
Curated content & promoted pins lift engagement by +60% compared to SEM
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Leading children’s apparel retailer
First-time mom acquisition
10,000 engaged new moms delivered under budget and ahead of schedule
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The Art of Shaving
Affluent male acquisition
50% increase in average order value (AOV)
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Leading toy manufacturer
New toy launch
More than 20% sales lift attributed to campaign
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ConAgra
Acquire Grocery Shoppers for Recipe CRM Program
Over 5MM shoppers enrolled with 10% YOY cost reduction
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New email strategy increases open rates by 26% and CTR by 16%
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Leading Telecom Company
Generate B2B Inquiries from Small Business
Advanced targeting reduces CPAs by 26% & increases quality leads
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Top US Bank
Audience Prospecting – Speciality Loan Products
Media mix drives loan conversions
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Campaign’s 8MM+ total impressions lead to 200%+ increase in CTR to website
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Shutterfly
Reach New Moms & Brides through Direct Media
Postal list strategy increases brand usage 3x
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Leading Financial Institution
Marketing Automation Strategy
Comprehensive email strategy outperforms industry standard
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Leading Park & Resort Destination
Acquire Vacation Club Timeshare Buyers
Segmentation and targeting delivers 250% increase in ROI
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Over 1MM new moms acquired for rewards program along with 31% increase in engagement