Utilizing direct mail to grow customer base
Shutterfly, now a leading Internet-based image publishing brand, needed to prove direct mail was a profitable channel to grow its customer base by generating sales that equate to high lifetime value.
Response Media developed and executed a direct mail prospect list strategy that identified various target audiences to drive new customer acquisitions and sales through a variety of offers.
*Direct Mail creative provided by Shutterfly.
Result
- 23% INCREASEin volume
- 3x INCREASEin brand usage
- 10 OFFERSwere expanded in program after initial success