Response Media exceeds all performance metrics, including email subscriptions, to fuel online sales.
Dissatisfied with its e-Commerce performance, The Art of Shaving, a provider of high-end shaving supplies and grooming products, was seeking new and meaningful ways to connect with its target audience of affluent males. The company turned to Response Media to kick-start online sales.
Using digital media assets as part of its proprietary Relationship Marketing System™, Response Media developed a carefully targeted programmatic digital media plan that leveraged contextually relevant websites and emails to mine purchasing behavior. The media plan was integrated with the promotional calendar, incorporating a mix of media-buying tactics that consisted of dynamic CPMs, CPCs, and CPAs.
Behavioral targeting, programmatic, and strategic placements were deployed across contextually relevant sites and emails to generate customer interest. During holiday promotions, the use of non-branded search terms helped identify consumers engaging in relevant content. Response Media helped transform this customer behavioral data into high-impact placements targeting both gift givers and gift receivers.
Result
- Average order value (AOV)
UP 50% - Significantly EXCEEDED Cost-Per-Transaction Goal by 20%+
- Advanced tracking led to
3:1 Returnon ad spend