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You only get ONE chance to make a first impression
This adage has never been truer than in the online world. The evolving nature of interactive media and the complexity of data management standards can not only damage a prospect’s first experience with your brand but also prevent you from reaching your customer acquisition goals.
When it comes to managing the customer acquisition process, there’s no off-the-shelf solution. Built on a decade of digital experience and database know-how, our proprietary Response Management Service (RMS) provides you with a single, comprehensive acquisition management solution. RMS brings order across the myriad online media channels while providing you with a 24/7 view into your unique customer acquisition process.
Why is RMS so powerful?
- All consumer data is pre-screened against your unique business rules—before it enters the acquisition process—increasing overall acquisition quality while reducing fraud and associated marketing costs.
- Delays caused by batch processing of consumer data or opt-ins are eliminated, resulting in real-time communications at the actual time of consumer interest or acquisition—not a day, week or month later.
- Response tools such as Welcome and Auto-Confirmation messages can be customized for delivery at the initial time of interest or for your specific consumer criteria.
- Consumer data losses caused by website unavailability or data transfer failures are eliminated, ensuring consumers are always responded to in the timeliest way possible. Most important, no consumer data or requests will ever fall through the cracks.
- Real-time mailbox level email verification (verify email addresses without sending undeliverable messages)
- Real-time DPV postal address verification and standardization*
By centralizing the management, reporting and optimization process, RMS offers you an unmatched level of insight and control of the acquisition process. RMS also helps you secure a good first impression, which is absolutely necessary for a lasting relationship.
*Address verification is currently available for U.S. only.
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