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Response Media, the leading digital agency in performance-based marketing, has announced the launch of its Social IntelligenceTM offering, a suite of services to better understand the social network habits of a brand’s current consumers and how to best reach them via social marketing.
Social Intelligence offers numerous benefits, including understanding where customers interact with social media, gaining accurate insights about which sites are relevant to a brand across the social media landscape and identifying and messaging influencers among consumers. Customer specific insights include:
- Specific URL’s of user’s profile on over 20 social networks
- Total number of unduplicated friends found in social networks
- Total number of social networks to which email address is linked
- Date of earliest activity on a social network
- Date of most recent activity on a social network
- Widget Information (which types)
Response Media leverages the information gathered during the Social Intelligence process and uses it to develop a best practices approach to reach a brand’s consumers where they communicate using social media. Social Intelligence services include:
- Social Media and Marketing Strategy
- Social Segmentation and Messaging Planning
- Social Media Buzz Reporting/Alerts
- Full Implementation, Tracking and Measurement
- Application/Widget Development and Distribution
At the conclusion of the Social IntelligenceTM program, a company or brand has received deep insight on influencer identification and improved cost-efficiency on social media spending. Through a tailored message to the right consumers, a brand achieves greater qualified traffic to social media programs and far greater success in social media initiatives.
“Social IntelligenceTM allows for actionable marketing and segmentation plans to be developed,” said Josh Perlstein, president of Response Media. “These strategic plans will leverage the most productive social media initiatives that have the ability to positively impact your digital marketing approach and ultimately, the ROI bottom line.”
About Response Media
Response Media is a leading national provider of interactive marketing and digital media services to clients within the consumer packaged goods, retail, travel, tourism, B2B, and financial industries. Headquartered in Atlanta, GA, the agency provides digital marketing solutions to the world's leading companies, including Procter & Gamble, Nestle’, Disney, Cox Enterprises and ConAgra Foods, Inc.
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