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A Fortune 100 Consumer Packaged Goods manufacturer desired to generate registrations for their multi-brand cohort website that offers members great solutions to everyday domestic challenges.
Response Media leveraged sweepstakes, co-registration and contextual online placements to reach and convert interested and engaged consumers.
• Response Media’s program was designed to build the database of active subscribers to the website’s email program.
• The program acquired over 2 million new consumers, exceeding acquisition goals by 42%.
• The program delivered an effective Cost per Acquisition 30% lower than previous programs.
• With so many new members added to the website, the brand engaged Response Media to further leverage and engage active members in the coming year by developing innovative word-of-mouth and relationship management campaigns.
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