|
|
• Acquire target consumers to build Max Factor database with highly qualified members.
• Engage consumers to visit MaxFactor.com multiple times and opt in to MAXcess insider e-newsletter.
Response Media secured category-exclusive site partnerships and placements to acquire beauty-and-fashion-involved consumers seeking beauty offers.
• 76% average opt-in rate for overall program, compared to other CPG membership opt-in rates typically between 40-60%.
|
|
Download Case Study
|
|
|