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Develop a targeted online media campaign to support the launch of Tide and Downy’s new Simple Pleasures line of laundry products. Evenly distribute product samples while encouraging subscription to the Everyday Solutions newsletter.
To drive consumer awareness and engagement with the brand, Response Media leveraged online media as the pivotal component of a fully integrated media campaign. In addition, Response Media developed measurement tools to forecast and ensure the even flow of a limited number of samples during the two week launch window.
Campaign generated over 500,000 registrations
New consumer relationships built — 45% of all respondents subscribed to the Everyday Solutions newsletter
Product samples were uniformly distributed during the launch window
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