Data-Centric Digital Media & Email Marketing

Consumer Loyalty Can’t Be Bought, It Must Be Earned

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The current climate of consumer behavior and loyalty has become increasingly volatile over the years. A recent interview with the CEO of Seventh Generation resonates with our approach to how brands should build and grow their consumer base.

Interview with Joey Bergstein, CEO of Seventh Generation

 

A quote from the interview that I particularly enjoyed:

“I don’t remember a year where you heard so many stories about brands just losing consumers’ trust and I think a lot of these brands will get it back, but it won’t be easy, as it can’t be bought. It must be earned.” – Joey Bergstein

 

After over 35 years of experience in relationship marketing, brands need to know what matters to their consumers on an emotional level, and align the company and owned brands to those elements. We believe, absolutely, that lasting consumer relationships are based on trust, not price. The marketing strategies we build for our clients can be used across the business.

It doesn’t matter if you are an emerging brand or large name brand, B2C or B2B, every company needs to understand the current climate they now exist in.