A major U.S. regional bank wanted to increase digital engagement and incremental products used by its new customers after they opened a new account. Response Media was challenged with determining the best way to communicate with customers through email to increase interest in the bank’s digital content, services and products.
Response Media carefully worked with our client to identify which products to promote at specific points to new customers. Then, a five-part welcome series of automated emails was designed and optimized to deploy during the critical timeline of heightened interest immediately after initial account open.
Result
- 65% Avg. OPEN RATES
- 20% ENGAGEMENT RATEover 2x industry benchmark
- 10%+ INCREMENTAL LIFT in digital product enrollment