Response Media
July 13, 2017 7 years agoLikes: 
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(0)Exhaustive research has been conducted on the importance of transparency content to consumers, but Response Media’s 2017 Transparency Study sought to discover:
• How to best leverage and communicate transparency content to consumers
• Where will transparency content make a difference along a consumer’s purchase journey
The study revealed key insights consumer brands will find helpful when considering how to use transparency content in their current and future marketing strategies.
Areas covered:
• Importance of different transparency types
• When to send transparency content to consumers
• How much more will consumers spend on transparent products
• Where to communicate transparency content
• Consumer sharing behaviors with transparency content
• Importance of different transparency types
• When to send transparency content to consumers
• How much more will consumers spend on transparent products
• Where to communicate transparency content
• Consumer sharing behaviors with transparency content